This calculator will tell you whether your AdWords account is making a profit or loss. To get an accurate result, you will need to know the key numbers (or at least a good estimate if you don’t have the exact figures).
This is the same calculator we use ourselves as a starting point when assessing the profitability of an AdWords account. In most cases, we also look at other factors, particularly the lifetime value of a customer or client. In competitive markets, this is important because it might be difficult (or impossible) to achieve break-even with AdWords on the initial sale, so we need to consider repeat sales over the lifetime of the customer.
Not sure of your numbers?
If you are not sure of the numbers to enter into the calculator, don’t worry. We can do the calculations for you, as part of our AdWords Cashflow Audit.