“We can get your phone ringing with enquiries and sales coming in off the internet – within 48 hours!”
Google AdWords is hands down the fastest way to get traffic to your website and start making sales. Nothing comes near it. AdWords can get you to the top of Google search results almost instantly. (And if you don’t show up on Google when people search for what you’re selling, you may as well not exist at all.)
But you have to do AdWords the right way. The problem is, a lot of AdWords agencies only do half the job – i.e. they set up ads and drive traffic to your website.
That’s all well and good. But once those visitors land on your website, you need to engage them and continue the conversation you’ve started with the AdWords ad.
You need a complete lead generation system – Google AdWords plus an effective web page – then you’re onto a winner
Very few AdWords agencies will build you a complete lead generation system. They focus only on the ads. But the difference between mediocre and stellar results from AdWords comes from the web page that people land on after clicking your ad.
You need to make sure that web page grabs them immediately. Web marketers call this a “landing page” – i.e. it’s where people land after clicking on your ad.
A true AdWords expert will put at least 50% of his/her effort into optimising those landing pages. And for you, as the business owner, you need to bear this in mind when you engage someone to manage your AdWords campaign.
Don’t let them baffle you with fancy sounding terminology. You just want results – i.e. if you invest $x in AdWords you want to see at least $x in additional profits – preferably a lot more.
You won’t usually get results by choosing the cheapest management fee. It takes time and creativity to set up a truly effective lead generation system using AdWords. And that’s going to cost a bit extra. But you will reap the rewards in extra enquiries and sales.
GOOGLE ADWORDS MANAGEMENT FEES
Every campaign is different but management fees are as little as $250 +GST per month. (This assumes a minimum monthly spend of $1000 to Google).
We do NOT base our fees on a percentage of your ad spend to Google, as many agencies do (read this blog post to see why). You simply pay a flat monthly retainer, which we agree upfront.
The fee depends to some extent on how competitive your market is. Click prices have become extremely expensive in some markets; we will discuss that when we first talk.
AdWords info pack
Find out about our special AdWords packages for small businesses.
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Our promise to you as a client
When we manage your AdWords account, we will give it everything we’ve got and use every ounce of marketing skill and experience to help you get the maximum returns possible.
Furthermore, we will give you a MONEY-BACK GUARANTEE. If your AdWords account is not profitable within 45 days, we will refund our management fees in full.
Want to discuss AdWords?
Call us on 03 377 3637 or use the contact form – and see if we’re a good fit to work together.